AI Marketing Automation Platform

What is ortto.com?

Ortto.com is a comprehensive website offering a robust platform designed for marketing automation and efficient customer data management. This platform empowers businesses to craft personalized and compelling customer journeys that span multiple communication channels, including email, SMS, web, and live chat. Moreover, Ortto.com seamlessly integrates with various third-party applications and furnishes users with a suite of analytics and AI tools to enhance messaging strategies and gain insights into customer behavior.

Notably, Ortto.com prides itself on being the top choice for user-friendly functionality and rapid innovation, positioning itself as a leader in the field of marketing automation and customer engagement. With a user base exceeding 16,000, it has gained the trust of prominent enterprises. It's worth mentioning that Ortto.com was formerly known as Autopilot and boasts a global presence, with teams located in Australia, the USA, New Zealand, France, Spain, and the UK.

What are some features of Ortto.com?

Ortto.com offers a range of notable features:

• Email Marketing Automation: Ortto.com facilitates the creation of engaging and personalized emails that boast high open rates, leading to improved customer conversion. Its email marketing automation software is designed for this purpose.
• Customer Journey Marketing: The platform empowers users to craft personalized workflows tailored to different customer segments. Its user-friendly and visually intuitive customer journey marketing software simplifies this process.
• Integration and Analytics: Ortto.com seamlessly integrates with a variety of applications and equips users with analytics and AI tools. These tools are instrumental in optimizing messaging strategies and gaining valuable insights into customer behavior.
• Real-time Data Utilization: The platform leverages real-time customer data to trigger specific actions, including entry and exit criteria, path branching, message delivery, and audience segmentation. It also enables the incorporation of dynamic content and the personalization of messages at scale.
• Omnichannel Communication: Ortto.com offers AI-powered live chat functionality and an omnichannel inbox, facilitating seamless communication with customers across various channels.
• AI Marketing Tools: Users can save time and enhance messaging effectiveness through integrated AI marketing tools, such as a subject line writer and email content generator.

These features collectively empower businesses to streamline their marketing efforts, enhance customer engagement, and achieve better conversion rates.

How does Ortto.com ensure data privacy and security?

Ortto.com is a website that offers a robust platform specializing in marketing automation and customer data management. Notably, it places a strong emphasis on data privacy and security, aligning with modern compliance standards, including GDPR, ISO, HIPAA, and SOC2. Furthermore, it adheres to the US privacy shield framework and provides users with the flexibility to host their data in various regions, such as the EU, USA, and Australia.

The platform maintains a proactive approach to privacy and security, fostering a culture that prioritizes these aspects. To ensure the integrity of its systems, Ortto.com conducts regular audits and tests of its breach and disaster recovery programs. Additionally, it equips users with tools for managing security and data privacy, such as two-factor authentication, single sign-on, user permissions, roles, and audit logs.

In terms of online security, Ortto.com employs Google reCAPTCHA to safeguard its online forms, enhancing protection against unauthorized access. Moreover, the platform has established a robust system for reporting and communicating service outages and security vulnerabilities. To further fortify its security measures, Ortto.com conducts routine penetration testing and operates a bug bounty program, encouraging the identification and resolution of potential vulnerabilities.

What is the pricing model of Ortto.com?

Ortto.com provides users with three distinct pricing plans: Professional, Business, and Enterprise. These pricing tiers are determined based on both the number of contacts and the range of features bundled within each plan.

• Professional Plan: Priced at $509 USD per month when paid annually, the Professional plan is inclusive of 10,000 contacts. This plan offers fundamental features, including email marketing, journey builder, SMS marketing, forms, popups, and in-app messages.
• Business Plan: For a cost of $849 USD per month when billed annually, the Business plan also covers 10,000 contacts. It extends its offerings to encompass advanced features like web and mobile push notifications, reporting, customer data platform, Checkmate tracking, lead and engagement scoring, and support for multi-lingual marketing.
• Enterprise Plan: The Enterprise plan, valued at $1,699 USD per month on an annual payment basis, includes 10,000 contacts. It goes a step further by providing premium features, such as Talk messenger, AI subject line writer, email content generator, and comprehensive analytics.

It's important to note that for all plans, additional contacts beyond the initial allocation can be acquired at an extra cost. Ortto.com also extends a 14-day free trial option for users to explore the platform's capabilities before committing to a paid plan. Furthermore, early-stage startups may be eligible for a special discount, providing them with a cost-effective entry point into Ortto.com's services.

What are the limitations of ortto.com?

Ortto.com, despite its strengths, also presents some limitations that users should consider:

• Cost per Contact: Ortto.com employs a pricing model that charges businesses based on the number of contacts. For companies with a substantial customer base, this approach might result in relatively higher expenses, especially if they do not heavily utilize the email channel.
• Feature and Activity Limits: The platform's features and activities are subject to limits depending on the selected plan. These limits encompass various aspects, such as the number of dashboards, reports, widgets, people, audiences, custom activities, campaigns, shapes, filters, and conditions. Additionally, there are activity-related constraints that impact data tracking, attribution, and retention, including limitations on the number of pages tracked per session, session time-out settings, maximum attribution windows, and activity data retention periods.
• Resource Allocation: Ortto.com may impose restrictions on resource allocation, including bandwidth and storage capacity. Furthermore, it may set constraints on the volume of emails and SMS messages that can be sent through the service.

These limitations are essential factors to consider when evaluating Ortto.com as a marketing automation and customer data management tool, as they may impact the suitability of the platform for specific business needs and usage patterns.