Customer Prediction AI Platform
What is neuronsinc.com?
Neuronsinc.com is the official website of Neurons, a company that combines neuroscience and machine learning to enhance experiences, products, and brands. Their offerings include Predict, an AI solution that forecasts attention and cognition for creative endeavors, and Explore, a tool used to conduct video and image tests on specific customer segments in order to uncover their emotional and unconscious responses. Dr. Thomas Zoëga Ramsøy, a renowned figure in applied neuroscience, consumer neuroscience, and neuromarketing, established the company in 2013. Neurons has received multiple awards and accolades for its growth and innovative contributions to the field.
How does neuronsinc.com work?
Neuronsinc.com utilizes a range of neuromarketing tools, including eye-tracking, EEG, facial coding, implicit measures, and machine learning, to assess and forecast customer responses, motivations, and decisions. The website offers two primary products: Predict and Explore. Predict employs an AI solution that anticipates the performance of campaigns, images, and videos, leveraging a validated training set of consumer neuroscience data. Explore is a tool designed to conduct video and image tests on specific customer segments, uncovering emotional scores, unconscious motivations, and split testing results. Additionally, Neuronsinc.com provides Explore Lab, a service that captures subconscious responses through eye-tracking and EEG data within a laboratory environment. The methods and metrics employed by Neuronsinc.com are rooted in the latest advancements in cognitive neuroscience, machine learning, artificial intelligence, and psychology, underscoring their commitment to scientific validity and integrity.
How much does neuronsinc.com cost?
While Neuronsinc.com does not provide pricing details on its website, it offers three solutions for predicting customer behavior: Predict, Explore, and Research. To obtain pricing information tailored to your specific requirements, you have the option to book a demo or engage in a conversation with an expert from Neurons. They can guide you through the capabilities of their tools and provide you with a quote based on your needs. Additionally, Neuronsinc.com offers a knowledge base where you can find further information regarding account-related matters and billing.
What are the benefits of neuronsinc.com?
Neuronsinc.com offers several benefits:
- Predict Performance: Through the use of industry-leading AI and a validated training set of consumer neuroscience data, Neuronsinc.com enables you to forecast the effectiveness of campaigns, images, and videos.
- Understand Audience Perception: With the platform, you can gain insights into your audience's genuine feelings about your advertisements. Emotional scores, unconscious motivations, and split testing results provide valuable information in this regard.
- Uncover Subconscious Insights: Neuronsinc.com allows you to delve deeper into the subconscious realm by leveraging eye-tracking and EEG data. This enables the capture of attention, arousal, and engagement levels, providing a deeper understanding of customer responses.
- Enhance Experiences, Products, and Brands: The platform empowers you to improve experiences, refine products, and enhance brands by uncovering the underlying mechanisms that connect us on a fundamental level.
- Scientific Validity and Integrity: Neuronsinc.com upholds scientific validity and integrity in its methods and metrics. These approaches are informed by the latest advancements in cognitive neuroscience, machine learning, artificial intelligence (AI), and psychology.
What are the limitations of neuronsinc.com?
Neuronsinc.com has certain limitations to consider:
- Pricing Disclosure: The website does not provide pricing information openly. To obtain a quote tailored to your specific needs, you would need to book a demo or engage in a conversation with an expert from Neuronsinc.com.
- Tool Accessibility: The availability of neuromarketing tools, including eye-tracking, EEG, facial coding, fMRI, physiological measures, and implicit measures, may vary depending on your budget and the scope of your project. Not all tools may be accessible to all users.
- Ethical Considerations: The use of neuromarketing techniques may raise ethical concerns or face resistance from some consumers. There can be a perception of manipulation or intrusion when employing these methods.
- Technical Challenges and Data Quality: Collecting and analyzing neuromarketing data can present technical hurdles and issues related to data quality. These challenges may include noise, artifacts, calibration, validity, reliability, and generalizability.