AI Content Optimization Tool
What is Frase?
Frase is an AI-powered SEO and GEO (Generative Engine Optimization) platform that helps content teams research, write, optimize, and publish content. Our AI Agent automates the entire content workflow — from SERP analysis and competitor research to writing SEO-optimized content that ranks on Google and gets cited by AI search engines like ChatGPT and Perplexity.
What is GEO (Generative Engine Optimization)?
GEO stands for Generative Engine Optimization — the practice of optimizing content to be cited and referenced by AI-powered search engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews. As more people use AI to find information, GEO helps ensure your brand appears in AI-generated answers, not just traditional search results.
How is Frase different from other SEO tools?
Frase is an all-in-one platform with an AI Agent that handles the entire workflow — research, strategy, writing, optimization, and publishing. It also optimizes for both Google SEO and AI search engines (GEO) to help your content rank on Google and get cited by AI platforms. Frase is supported by an AI team of 80+ specialists and can publish directly to select publishing destinations.
What is Frase Agent?
Frase Agent is your AI content team with 80+ specialists. Tell Agent what you need, and it executes tasks across the full workflow: research, writing, optimization, and publishing. It includes specialized components like Research Agent, Writing Agent, Audit Agent, and Publishing Agent.
What does the Research Agent do?
The Research Agent performs SERP analysis, provides a competitor breakdown, and conducts question research to generate an SEO brief.
What does the Writing Agent do?
The Writing Agent creates SEO-optimized content with brand voice enforcement to help content meet both search and brand goals.
What does the Audit Agent do?
The Audit Agent analyzes pages, provides E-E-A-T scoring, and offers improvement suggestions to strengthen content quality and credibility.
What does the Publishing Agent do?
The Publishing Agent publishes directly to WordPress, Webflow, or Sanity, facilitating seamless deployment of content.
What is Content Atomization?
Content Atomization lets you turn one blog post into multiple formats automatically, such as LinkedIn carousels, Twitter threads, newsletters, and Instagram posts.
What is Programmatic SEO?
Programmatic SEO enables you to generate large-scale pages from data — for example, location pages, product comparisons, or directory listings — at enterprise scale using your structured data.
What are Content Clusters?
Content Clusters help map your content strategy with AI-powered topic clusters, identifying pillar pages, supporting content, and internal linking opportunities to dominate a niche.
What is Content Governance?
Content Governance provides enterprise-grade governance features, including brand voice, terminology enforcement, and reference docs applied to all AI generation automatically.
Which platforms can Frase publish to?
Frase can publish content directly to WordPress, Webflow, or Sanity via the Publishing Agent.
Do I need SEO experience to use Frase?
No. Frase is designed for content teams of all skill levels. The AI Agent guides you through research, provides real-time optimization scores, and suggests improvements as you write. Many teams use Frase to help junior writers produce expert-level SEO content.
How long is the free trial and is a credit card required?
The free trial lasts 7 days, and no credit card is required to start. The trial typically includes access to Frase Agent, SERP research tools, the AI writing assistant, content optimization scoring, and AI visibility tracking. The trial also exposes the platform’s 80+ AI tools.
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