AI Synthetic User Testing Tool
How Does Synthetic Users Ensure Accurate User Insights Through AI Architecture?
Synthetic Users uses the power of LLMs to generate users with very high Synthetic Organic Parity. We start by generating a personality profile for each user, a reconstruction around their “reptilian brain” that guides behavior. These Synthetic Users run in a simulated environment using a multi-agent architecture where agents interact, make decisions, and evolve over time. You can probe deeper with every interview, ask more questions for as long as you’d like, and generate an insights report. You can annotate and share results with your team, and you can enrich your own Synthetic Users with your proprietary data via RAG to tailor studies. This setup creates a rich, realistic data foundation for diverse research needs.
What Makes Synthetic Users Different from ChatGPT for Research Purposes?
Unlike ChatGPT, Synthetic Users uses an agentic architecture that brings multiple AI agents to collaborate on tasks. It leverages a mix of models and proprietary data, delivering a broader range of interactions, deeper context, and continuity across conversations. This results in more nuanced, long-running behavioral insights and a richer, more research-focused output than single-query assistants.
What Types of Interviews and Surveys Can Be Conducted with Synthetic Users?
Synthetic Users supports a range of interview formats to fit research needs, including:
- Custom Script interviews (you provide questions up to 10)
- Problem Exploration interviews to uncover pains and needs
- Concept Testing interviews to validate ideas
- Research Goal interviews guided by the multi-agent architecture
Interviews include follow-up probing and can generate insights reports. You can also run multiple studies at once with the Prisma Multi-study Research Planner.
Can I Upload My Own Proprietary Data to Synthetic Users?
Yes. You can upload proprietary data via the RAG (Retrieval-Augmented Generation) capability to add a level of granularity to your Synthetic Users and studies.
What Is Prisma Multi-study Research Planner?
Prisma Multi-study Research Planner lets you run multiple studies simultaneously and identify concept fit across different questions and contexts, helping you scale qualitative research efficiently.
How Is Pricing Structured?
Our price is per interview, not per seat. No hidden fees.
Is Synthetic Users SOC 2 Compliant?
Yes, Synthetic Users is SOC 2 compliant.
What Security Measures Protect My Data?
We use robust encryption and security practices. The service is powered by OpenAI GPT-4, and, per our policy, data input into Synthetic Users is not used to train OpenAI's models, helping protect your confidential information.
Can I Annotate and Share Insights with My Team?
Yes. You can annotate interviews and share insights with your team to collaborate on findings.
What Does Synthetic Organic Parity Mean for Synthetic Users?
We measure and pursue Synthetic Organic parity—the alignment between AI-generated synthetic user behavior and real organic user behavior. We’re open about how we measure it and continuously work to improve parity.
How Can I Get Started or Learn More?
To see Synthetic Users in action, you can book a demo. You can also download our latest Guide to learn more about use cases and capabilities.
What Do Customers Say About Synthetic Users?
Gartner says we lead in our space. Customers have called the platform a breakthrough for validating problems and accelerating hypothesis validation. Notable quotes include:
- Henrick Farías, Founding Team @ Jeeves | Fintech
- Diego Jorge, Product Manager @ TopTotal
- Johan Van Langendonck, Director of Strategy, M&A and Partnerships at Bridgestone Mobility Solutions
- Adam King, Behaviours Scientist
Is Synthetic Users Enterprise and Agency Ready?
Yes. The platform is designed to scale for enterprise teams and agencies.
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