Personalized AI Marketing Videos
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What are PALs and what can they do?
PALs are Tavus’s personal AI that remembers, evolves, and never logs off. You can interact with them across text, voice, or face-to-face video. They are multimodal and designed to be proactive, adaptive, perceptive, and agentic:
- Multimodal: text, voice, and video in a single, seamless conversation
- Proactive: thinks ahead for you and reminds you of what you said you’d do
- Adaptive: learns you and understands emotion behind moments
- Agentic: can act for you—send emails, move meetings, and integrate with tools like G-Suite
PALs are available for individuals and for enterprises.
What is Tavus API platform and what can I build with it?
The Tavus API platform lets developers embed white-labeled, real-time, face-to-face AI into apps. It provides out-of-the-box building blocks for embeddable real-time video, voice, and vision, with low latency (~500ms) and a data layer that enriches each interaction. You can create AI recruiters, tutors, agents, companions, and more that feel human, all via a scalable and secure API. Tavus also supports integration with partners such as Salesforce, HubSpot, Zapier, and 70+ other partners.
What models power Tavus?
- Sparrow-1: a transformer-based dialogue model that captures conversational timing, responsiveness, and humanlike interaction flow across voice, language, and gesture
- Raven-1: a multimodal perception model that unifies object recognition, emotion detection, and adaptive attention using visual input, emotional signals, and spatial relationships
- Phoenix-4: a gaussian-diffusion rendering model that synthesizes high-fidelity facial behavior with real-time, temporally consistent animation and precise control over motion and identity
How can Tavus help my business or product teams?
Tavus accelerates video creation and engagement through:
- Video generation from scripts using AI digital twins
- Real-time conversational video interfaces for interactive experiences
- Easy integration with existing workflows via APIs and 70+ partner integrations
- Enterprise capabilities, including deployment across organizations and availability in 30+ languages
- Customizable video landing pages and brand-aligned experiences
- Built-in safety, moderation, and enterprise-grade support
How many languages does Tavus support?
Tavus Enterprise is available in 30+ languages.
What channels can Tavus videos be distributed through?
Generated videos can be distributed via email, LinkedIn, SMS, and in-product notifications.
How is data secured and privacy protected with Tavus?
- White-labeled AI technology for client use under your branding
- SOC 2–level security and enterprise-grade protections
- Safety checks for digital twins to ensure authenticity (you can only create digital twins of yourself)
- Automated content moderation and anti-hallucination checks
- Enterprise-grade support and robust data protection practices
- Tavus does not store actual video recordings; it maintains synthetic representations of voice and face
Can Tavus create digital twins of other people?
No. Tavus enforces that users can only create digital twins of themselves to protect authenticity and security.
What integrations are available?
- Native integrations with Salesforce, HubSpot, Zapier, and 70+ partners
- In-PAL workflows: Email, Calendar, TODO, Drive, Docs, Spreadsheets as part of PAL capabilities
- Multimodal interactions across text, voice, and video within integrated workflows
Who should consider Tavus: individuals or enterprises?
- PALs for you: personal AI across text, voice, email, and more
- PALs for enterprises: deploy AI humans across organizations; scalable, secure, and available in 30+ languages
- APIs for developers and businesses: embed real-time AI video experiences into applications
How can I get started or learn about pricing?
- You can get started for free via Tavus online options
- Pricing is customizable and typically discussed via a demo or enterprise consultation
Where can I find developer docs and API references?
Tavus provides developer resources including Docs, API reference, Video Generation, Quickstart, and llms.txt.


























