AI Predictive Targeting And Optimization Platform
What is tomi.ai?
Tomi.ai is an advanced predictive marketing platform that leverages artificial intelligence to assess the potential conversion and customer lifetime value of website visitors and mobile app users. The platform is particularly tailored for businesses that face long sales cycles and variable customer lifetime values. It enhances decision-making by filtering out less relevant data, focusing instead on user interactions within websites and mobile applications.
Using sophisticated machine learning algorithms, Tomi.ai can detect patterns indicative of high-value visitors. It offers predictions on the likelihood of purchases and estimates the 30-90 day lifetime value (LTV) for all users and leads, delivering these insights in near real-time. These analytical predictions are integrated with advertising platforms, customer relationship management (CRM) systems, and analytics tools, aiming to optimize marketing strategies by lowering customer acquisition costs and boosting revenue.
The innovation behind Tomi.ai’s technology is recognized through a U.S. patent, affirming its unique contribution to predictive marketing technology. This accolade underscores the platform's capability to transform complex user data into actionable marketing intelligence.
How does Tomi.ai work?
Tomi.ai operates through a sophisticated process aimed at improving marketing outcomes by predicting conversion likelihood and estimating the customer lifetime value (LTV). Here is a detailed outline of how the platform functions:
Data Collection: Tomi.ai gathers first-party data directly from a business's website and mobile app. This data collection is more in-depth than typical analytics, capturing a detailed view of user interactions.
Behavior Analysis: The platform integrates website visitor data with information from CRM systems, such as sales and other funnel steps, to thoroughly understand user behavior and their journey through the sales funnel.
Machine Learning Models: Using advanced machine learning techniques, Tomi.ai identifies behavior patterns that are characteristic of high-value visitors. This involves analyzing vast amounts of data to pinpoint what distinguishes potential buyers from typical visitors.
Prediction Generation: The platform generates predictions on user's propensities to make a purchase and their potential 30-90 day LTV. These predictions are made in near real-time and apply to all visitors, including those who are anonymous.
Integration: The insights generated by Tomi.ai are then fed back into advertising platforms, CRM systems, and other analytics tools. This integration facilitates the enhancement of various marketing strategies.
Optimization: By leveraging these predictive insights, businesses can optimize both paid and organic marketing funnels. This leads to a reduction in customer acquisition costs and an increase in overall revenue.
Tomi.ai is built on the Google Cloud Platform, ensuring robust data handling and scalability. The insights provided by Tomi.ai are particularly beneficial for e-commerce businesses dealing with high-value transactions and companies facing long sales cycles, helping them to strategically plan and execute their advertising campaigns for better ROI.
What kind of data does Tomi.ai collect?
Tomi.ai utilizes a comprehensive data collection approach to fuel its predictive marketing capabilities. The types of data gathered include:
Behavioral Data: This encompasses extensive user behavior metrics on your website and mobile app. Unlike basic analytics platforms such as Google Analytics, Tomi.ai delves deeper into the interactions and activities of users to capture nuanced behavioral insights.
CRM Data: The platform integrates seamlessly with Customer Relationship Management (CRM) systems. This integration allows Tomi.ai to align website visit data with corresponding sales activities or other relevant steps in the sales funnel, thereby creating a more complete view of customer journeys.
First-Party Data: Tomi.ai exclusively uses first-party data sourced from the customer's own digital properties. This not only ensures adherence to privacy standards but also enhances the accuracy of targeting and prediction of user behavior.
The data collected is employed to power sophisticated machine learning models that identify patterns associated with high-value visitors. These models are capable of predicting the likelihood of purchases and estimating the 30-90 day lifetime value (LTV) of all site visitors and leads, almost instantaneously. By leveraging this in-depth data, Tomi.ai provides precise, value-based scores that significantly improve the efficiency of ad campaign optimization and enable proactive marketing attribution.
How does Tomi.ai handle user privacy?
Tomi.ai is dedicated to maintaining the privacy of its users and adheres to strict data protection protocols. Here's a summary of how they manage user privacy:
Privacy Policy: Tomi.ai has established a comprehensive privacy policy that details their methods for collecting, using, and safeguarding personal data. This policy is crafted to ensure transparency and provide robust security for user information.
Data Processing: According to their policy, Tomi.ai serves as the controller of the data it collects directly. However, this designation does not extend to the processing of customer data on behalf of its clients.
User Consent: Tomi.ai is committed to informing users about what data is collected and ensures that appropriate consent mechanisms are in place to protect user preferences and legal rights.
Data Security: The platform guarantees high levels of data security, ensuring that personal information held by them is protected against unauthorized access and breaches.
Children’s Privacy: The service is not designed for children under the age of 16. Tomi.ai explicitly states that it does not intentionally gather personal data from children within this age group.
Compliance with Laws: Tomi.ai adheres to relevant laws and regulations concerning data protection and privacy, aligning its operations with legal standards.
Users seeking more specific details about how their data is handled are encouraged to review the full privacy policy available on Tomi.ai’s website. This document provides greater insight into their privacy practices and data protection measures.
How much does tomi.ai cost?
Tomi.ai offers a range of pricing plans tailored to meet various business needs, each designed to enhance marketing effectiveness through advanced predictive technologies:
Starter Plan: Priced at $2990 per month, this plan provides foundational features such as website visitor scoring, session scoring, basic predictive conversions, predicted value-based bidding, predictive retargeting, and conversion rate optimization. It's suited for businesses looking to start leveraging AI in their marketing strategies.
Professional Plan: Starting at $5990 per month, this plan includes everything in the Starter Plan plus additional sophisticated features like inbound lead scoring, custom GA4 event scoring, advanced predictive conversions, pipeline expansion, predictive attribution, and advanced A/B testing. This plan is ideal for businesses seeking more in-depth insights and enhanced predictive capabilities.
Enterprise Plan: This top-tier plan encompasses all the features of the Professional Plan along with mobile app user scoring, mobile ads optimization, category-based scoring models, and custom integrations. The pricing for the Enterprise Plan is customized based on specific business requirements, reflecting the bespoke nature of the service provided.
All plans come with server-side conversion tracking, access to raw data, a patented tracking pixel, and varied support options, ranging from basic assistance to white-glove onboarding, training, and dedicated customer success teams.
Businesses interested in Tomi.ai’s services are advised to contact them directly or visit their official pricing page for the most accurate and up-to-date pricing information. This approach ensures that potential customers can receive a tailored plan that best fits their specific needs and budget.
