AI Research Platform
What happened to OpinioAI? Is SYMAR the same product?
OpinioAI is now SYMAR. SYMAR is the rebranded synthetic market research platform that continues to offer the same capabilities under the SYMAR brand.
What is SYMAR?
SYMAR is the world’s leading synthetic market research platform that helps you understand what makes your customers tick, instantly.
How fast is SYMAR compared to traditional market research?
Traditional research takes 2-6 weeks (at best). SYMAR delivers comprehensive results in hours or even minutes, with many studies completed in under 24 hours.
How much does SYMAR cost compared to traditional research?
SYMAR is 90-95% more cost-effective than traditional methods by eliminating the need for recruitment agencies, respondent incentives, and facility rentals.
Are synthetic respondents reliable?
Yes. SYMAR uses synthetic respondents who are designed to be consistent, contextual, and always available, helping reduce fatigue, bias, and drop-offs that can affect data quality.
What kinds of research can I run on SYMAR?
You can deploy surveys, run synthetic 1-on-1 interviews, host synthetic focus groups, and test creative content (images and videos). You can build Synthetic Personas and use Synthetic Memory for deeper context, and you can scale research to thousands of respondents.
Do I need research expertise to use SYMAR?
The site does not specify a required level of research expertise. You can start by building synthetics and running surveys or focus groups, and you can book a demo to learn more.
What data are the synthetic respondents trained on?
The site does not specify the training data used for synthetic respondents.
Can synthetic respondents completely replace research with real humans?
The site does not claim that synthetic respondents can fully replace traditional human research. SYMAR emphasizes speed, cost, and scale, with synthetic respondents as a complement to traditional methods.
How do I sign up for SYMAR?
Go to the SYMAR sign-up page, create an account (sign in with Google or email), complete the form, and agree to the terms. Then you can start your research.
How do I start a SYMAR study?
Start a SYMAR Project or Start Your First Study, or book a demo to see SYMAR in action. You can also contact hello@symar.ai for assistance.
How is SYMAR different from traditional market research?
SYMAR reduces time, cost, and enables scale. Instead of weeks for recruitment and data collection, SYMAR delivers results in hours or minutes; it is 90-95% more cost-effective by removing recruitment, incentives, and facility rentals; you can survey thousands of respondents or run dozens of focus groups simultaneously, with synthetic personas providing consistent, unbiased responses.
What are the main SYMAR components?
SYMAR offers Synthetic Personas, Synthetic Memory, Synthetic Surveys, and Synthetic Focus Groups. These components let you build hyper-realistic synthetic respondents, add memories for richer context, scale to thousands of participants, and run dynamic group conversations.
Where can I learn more or book a demo?
You can Start a SYMAR Project, Book a Demo, or visit the Pricing page to learn more. For direct inquiries, email hello@symar.ai.
