AI Personalization Tool For Ecommerce Websites
What capabilities does AB Tasty offer for optimization?
AB Tasty provides a platform that combines experimentation, personalization, and recommendations to improve conversions. Key capabilities include web experimentation (advanced tests with straightforward experience building), feature experimentation (identifying what updates are viable and worth investing in), personalization (creating and scaling personalized experiences across individuals), recommendations for merchandising and cross-sell/upsell strategies, rollout (deploying features quickly with progressive testing), and AI-powered optimization (EmotionsAI and Evi) to guide decisions and improve results across channels and devices.
How does AI-powered optimization work on the platform?
The platform leverages AI to drive optimization across experiments, personalization, and recommendations. EmotionsAI represents an on-market innovation for AI-powered optimization, while Evi acts as an AI marketing assistant that helps turn data into actionable strategies and practical next steps, including visual updates and suggestions that fit into your workflow.
What is EmotionsAI and what does it do?
EmotionsAI is an AI-powered optimization innovation highlighted as part of the platform’s AI capabilities. It aims to push the boundaries of optimization by enabling more advanced, AI-driven decision making to improve experiences and conversions.
Who is Evi and how can she help my team?
Evi is an AI marketing assistant that filters noise and translates complex data into clear, concrete strategies. Evi anchors each step in evidence, helps you move from hypothesis to final report, and can assist with visual changes (like colors, animations, or CTAs) to advance your experiments. Evi is designed to fit into your workflow and support your team across stages of the experimentation process.
How does AB Tasty handle anonymous visitors and real-time personalization?
The platform notes that a large portion of visitors can be anonymous. It provides capabilities to identify, understand, and engage visitors in the moment using real-time AI predictive insights, enabling personalized experiences even when visitors aren’t fully identifiable.
How does the rollout process work?
Rollout enables you to deploy new features easily and quickly. You can activate or deactivate features with a single click, deploy them progressively, and test them in production to validate impact before full release.
How can personalization and recommendations increase business value?
Personalization creates and scales experiences tailored to each individual, with fast-start capabilities and segmentation by interests, psychographics, and behaviors (such as personalized cart abandonment). Recommendations help merchandise products through cross-sell, upsell, and related-item strategies, guiding shoppers from the homepage to product pages and boosting order value.
How does the platform support experimentation across channels and devices?
Experiments can be conducted across all channels and devices, enabling consistent optimization regardless of where users interact with the brand. A/B-style testing can be performed on the server side to maintain performance while validating changes.
Which industries or sectors does the platform target?
The platform lists sectors such as e-commerce, fashion & apparel, cosmetics, home & furniture, travel & tourism, media, and banking & insurance, indicating broad applicability across consumer and digital experiences.
How can I learn more or start using the platform?
You can explore the platform and request a demo to see how its capabilities align with your goals and current optimization challenges.
