AI Persona Analysis

What is delve.ai?

Delve.ai is a Software-as-a-Service (SaaS) platform designed to assist businesses and agencies in the creation of data-driven personas for both their own websites and those of their competitors. This tool employs artificial intelligence and machine learning techniques to analyze diverse data sources, including Google Analytics, customer/CRM data, social media data, and web content. By doing so, Delve.ai generates personas that unveil the distinctive traits, preferences, and behaviors of various user segments. Additionally, Delve.ai offers insights and recommendations aimed at aiding businesses in enhancing customer experiences and fostering growth.

What are the benefits of delve.ai?

Delve.ai offers a comprehensive range of features and benefits, including:

1. Automatic Segmentation: Delve.ai automatically categorizes users into meaningful segments based on their attributes and actions.

2. Detailed Personas: The tool generates detailed personas for each segment, providing information such as demographics, psychographics, interests, goals, pain points, and motivations.

3. Audience Intelligence: Delve.ai enriches personas with data from various sources, including press and news, podcasts and YouTube channels, topics and hashtags, industry-specific insights, influencers, and websites, enhancing the understanding of your audience.

4. Social Enrichment: The platform augments personas with social media data, incorporating metrics like followers, engagement, sentiment, and brand affinity.

5. Insights from Reviews: Delve.ai extracts valuable insights from user-generated reviews, including ratings, feedback, opinions, and emotions, helping businesses understand customer sentiment.

6. Organization Tracking: Delve.ai monitors the organizations that visit your website and provides essential information like industry, size, location, and revenue.

7. User Journeys: The tool maps out user journeys for each segment, illustrating the paths they take, the actions they perform, and the outcomes they achieve.

8. Automatic Updates: Delve.ai ensures that personas stay current by regularly updating them with the latest data and trends, while also notifying users of any noteworthy changes or opportunities.

9. Competitor Analysis: Businesses can create personas for their competitors and compare them with their own, identifying gaps, strengths, and weaknesses in their strategies.

10. Financial Impact Analysis: Delve.ai provides estimates of the financial impact associated with each segment and persona, including construction cost, capital value, net profit, and profit on cost, aiding in decision-making and resource allocation.

What are the limitations of delve.ai?

Delve.ai does come with some limitations, which are as follows:

1. Geographical Availability: Delve.ai is not accessible in certain countries, including British Indian Ocean Territory, Cuba, Iran, Nauru, North Korea, Palestine, Russia, Syria, Venezuela, and Western Sahara.

2. Language Limitation: Currently, Delve.ai exclusively supports the English language, and it does not offer support for other languages.

3. Restricted Industries/Categories: Delve.ai does not extend its support to industries or categories that are considered sensitive, such as Adult content, Tobacco, Guns, and similar subjects.

4. Refund Policy: Delve.ai does not provide refunds for partial use, except in cases where account access issues or other problems originate from the platform.

5. Document Permissions: The platform does not modify any document permissions, meaning that you will only have visibility into documents you already possess access to. This ensures the privacy of your private documents from other users.

6. Pricing Based on Traffic: Delve.ai's pricing plans are contingent upon the monthly visitor traffic on your website. If your traffic surpasses the limits of your selected plan, you may need to consider upgrading to a higher-tier plan to accommodate the increased usage.

7. Data Source Quality: The accuracy and completeness of Delve.ai's personas are contingent on the data sources connected to the platform, such as Google Analytics, customer/CRM data, social media data, and web content. In cases where these data sources are incomplete, inaccurate, or outdated, the personas generated may not accurately represent the true characteristics, preferences, and behaviors of your users.

How much does delve.ai cost?

Delve.ai provides a range of pricing plans tailored to different needs and features. These plans include:

For Businesses:

1. Lite Plan (Free): This plan is free of charge and enables users to create personas for their website using Google Analytics data.

2. Standard Plan ($89/month): Priced at $89 per month, the Standard plan offers additional features such as social media enrichment, insights from reviews, and organization tracking.

3. Growth Plan ($199/month): At $199 per month, the Growth plan encompasses more advanced features, including audience intelligence, user journeys, and competitor analysis.

4. Pro Plan ($549/month): The Pro plan, priced at $549 per month, provides the most extensive set of features, including industry-specific insights, automatic updates, and financial outcome analysis.

For Agencies:

1. Agency Lite Plan ($99/month): Designed for agencies, the Agency Lite plan costs $99 per month and permits the creation of personas for up to 10 websites and 10 social profiles.

2. Agency Pro Plan ($299/month): The Agency Pro plan, priced at $299 per month, is suitable for larger agencies, allowing the creation of personas for up to 50 websites and 50 social profiles.

Discounts:
Delve.ai offers a 20% discount on annual subscription plans, providing cost savings for those who commit to a longer-term subscription.

Additionally, non-profit organizations and educational institutions are eligible for a substantial 40% discount on their chosen plan.

Free Trial and Demo:
Interested users can explore Delve.ai through two options: a free trial or a demo. These options can be requested on Delve.ai's website, allowing potential customers to experience the platform's capabilities before committing to a paid plan.

How to get started with delve.ai?

To initiate your journey with Delve.ai, you can follow these sequential steps:

1. Sign Up: Begin by signing up for a free account on Delve.ai's official website.

2. Connect Google Analytics: Once registered, you should connect your Google Analytics account. You will be prompted to select the appropriate Universal Analytics view, or when GA4 support becomes available, the relevant GA4 property.

3. Integrate Google Search Console: Enhance your data by adding Google Search Console access for your website. Access this feature via the "Settings" option located at the bottom of the left navigation bar under "Integrations."

4. Enable Organization Tracking (For B2B Websites): If your website caters to a B2B audience, consider enabling organization tracking. This option can be found under "Settings" at the bottom of the left navigation bar, under the "Organizations" section.

5. Add Users/Team Members: To collaborate effectively, add additional users or team members to your account. This can be achieved through the "Settings" section at the bottom of the left navigation bar, under the "Users" option.

Once you have completed these steps, you will gain access to Delve.ai's platform. With it, you can create data-driven personas for your website, customers, and social media audiences. Moreover, you have the capability to craft personas for your competitors and make insightful comparisons with your own personas. This process enables businesses and agencies to make informed decisions and refine their strategies.