AI Ad Management Tool

What is foreplay.co?

Foreplay.co is a software tool that streamlines the creation of social media ads, catering to advertisers, marketers, and creative professionals. It simplifies the process of saving ads from Facebook and TikTok, offers a vast library of curated ads, allows for easy organization and sharing, and even includes an AI ad brief builder for generating copy and headlines. Beyond its software capabilities, Foreplay.co fosters a community of creative minds focused on optimizing ad campaigns, making it a valuable resource for saving time, cutting costs, and creating impactful ads.

How much does foreplay.co cost?

Foreplay.co offers two monthly billing pricing options as outlined on their website. The Solo plan, priced at $49 per month, grants access to the Swipe Builder feature for a single user. The Team plan, priced at $99 per month, extends access to the Swipe Builder, Brief Builder, and Discovery features for up to five users. Notably, both plans include a 7-day free trial period, and the signup process does not require credit card information.

What are the benefits of foreplay.co?

Foreplay.co offers a range of valuable benefits for users:

• Streamlined Ad Saving: Users can effortlessly save ads from Facebook Ad Library and TikTok Creative Center with a single click, thanks to the convenient Foreplay Chrome extension.
• Effective Organization: The platform allows users to efficiently organize their saved ads into boards and implement filters based on niche, format, or tags.
• Persistent Access: Foreplay.co ensures that saved ads remain accessible indefinitely, even if they expire or are removed from their original platforms.
• Download and Embed: Users have the option to download ads from Facebook or TikTok and seamlessly embed them into Notion or other preferred tools.
• Extensive Curated Library: The Discovery Library boasts a collection of over 500,000 curated ads spanning various niches and markets, serving as a valuable resource for creative inspiration.
• AI Ad Brief Builder: The platform features an AI-powered Ad Brief Builder that aids users in generating creative briefs tailored to their ad campaigns, enhancing the overall ad creation process.

How does foreplay.co work?

Foreplay.co employs a multifaceted approach that combines web scraping, artificial intelligence, and user-friendly interface design to facilitate the creation and management of social media ads. Here's a concise overview of how it operates:

• Installation of Chrome Extension: To begin, users install the Foreplay Chrome extension. This extension simplifies the process of saving ads from Facebook Ad Library and TikTok Creative Center with just one click. Furthermore, it provides options to download or embed ads directly into Notion pages.
• Account Registration: Next, users sign up for a Foreplay account, which unlocks access to the Swipe Builder feature. This feature empowers users to efficiently organize their saved ads into boards, apply tags, employ filters, and seamlessly share them with their team or agency. Additionally, users gain entry to a rich discovery library containing over 500,000 curated ads across diverse niches and formats.
• Brief Builder (Team Plan): For those seeking to generate ad briefs tailored to their product or service, upgrading to the Team plan is necessary. This upgraded plan provides access to the Brief Builder feature, which harnesses artificial intelligence to create ad copy, headlines, and call-to-actions based on user input. These briefs can serve as valuable guides during the ad creation process or be seamlessly exported to preferred tools.
• Performance Tracking and Community Engagement: Foreplay.co offers tools for tracking ad performance, obtaining feedback from other users, and learning from the successful strategies of advertisers. Additionally, users can become part of the Foreplay community, facilitating networking with fellow creative professionals, sharing work, and drawing inspiration from others in the community.

What are the limitations of foreplay.co?

Foreplay.co exhibits several limitations that users should be aware of:

• Browser Compatibility: Foreplay.co exclusively functions with the Google Chrome browser, necessitating the installation of the Foreplay Chrome extension for tool access. Users of alternative browsers such as Firefox, Safari, or Edge will be unable to save ads from Facebook or TikTok with the same convenience.
• Limited Source Support: The tool restricts ad-saving capabilities to Facebook Ad Library and TikTok Creative Center, excluding the ability to save ads from other platforms like Instagram, YouTube, or Snapchat. Moreover, it does not support the saving of organic posts or stories from Facebook or TikTok.
• Absence of Analytics: Foreplay.co lacks analytics or insights pertaining to saved ads. Users can only access basic information, including ad copy, headline, call to action, landing page screenshots, and format. Critical performance metrics such as impressions, clicks, conversions, or cost per result are not available for review.
• Inability to Edit Ads: Users are limited in their ability to edit or customize saved ads. Foreplay.co primarily offers features for organization, tagging, filtering, and sharing of ads with team members or agencies. Modifications to ad copy, headlines, call to action, or landing page content are not supported.
• Ad Creation Limitation: Foreplay.co does not function as an ad creation platform; instead, it aids users in generating ad briefs using artificial intelligence based on their product or service. To create and run ads based on these briefs, users must still utilize other external tools or platforms.

How can Foreplay streamline your ad creative process?

Foreplay helps streamline your ad creative process by organizing all aspects of your workflow into a streamlined system. Instead of dealing with countless folders of ad inspiration, creative briefs, and competitor research, Foreplay allows you to save ads from anywhere, build briefs, and produce high-converting Facebook and TikTok ads at scale. With features like the Smart Swipe File, which lets you save ads from Facebook Ad Library and TikTok with one click, and a Collaborative Moodboard for team collaboration, Foreplay efficiently organizes and enhances your creative efforts without compromising quality.

What features does Foreplay offer for competitor ad tracking?

Foreplay offers several features for competitor ad tracking through its Spyder Ad Spy tool. This tool allows you to track every ad your competitors launch and extract valuable insights and inspiration from their creative strategies. Highlights include Creative First Competitor Tracking, Automated Insight Reports, Landing Page Archives, Creative Test Analysis, and a 24/7 Ad Library Scraper that ensures you never miss a beat. Additionally, Spyder transcribes and analyzes winning hooks to facilitate your testing, providing competitive intelligence and creative ideas that can give you an edge in your advertising campaigns.

How does AI integration enhance Foreplay's brief-building process?

Foreplay incorporates AI technology into its brief-building process to exponentially improve efficiency and effectiveness. The AI-powered brief generator allows users to transform ad inspiration into actionable asset requests, aiding in overcoming writer's block. The brief builder includes features such as AI Script Writing, Performance Storyboards, and a Modular Brief Builder to create detailed, customized briefs quickly. Users can start with a piece of competitor inspiration and use the AI to automatically re-write video content for their product or service, ensuring that the created content aligns closely with their brand narrative and goals.