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What is smartly.io?

Smartly.io is a Software-as-a-Service (SaaS) digital advertising platform designed to streamline and enhance social media advertising campaigns on various platforms, including Facebook, Instagram, Snapchat, Pinterest, TikTok, and Google. This platform enables brands to efficiently create, experiment with, and launch tailored and high-performing advertisements. Some notable features of Smartly.io include dynamic image and video templates, automated campaign workflows, predictive algorithms, and seamless data integrations.

Founded in 2013, Smartly.io has experienced substantial growth and now caters to more than 700 brands on a global scale. Impressively, the platform manages nearly $5 billion in annual ad spending for its clientele.

How does Smartly.io optimize campaigns?

Smartly.io enhances advertising campaigns through a blend of automated and manual tools, facilitating the creation, testing, and launch of personalized and high-performing ads across various channels. Some of the key optimization features offered by Smartly.io include:

• Creative Optimization: This functionality empowers advertisers to conduct extensive tests on numerous ad creatives and automatically rotate the most effective ones for different target audiences.
• Budget Optimization: Smartly.io's platform allows advertisers to automatically allocate budgets among different ad sets based on their performance and a predefined Cost Per Acquisition (CPA) target. Additionally, advertisers can employ triggers to adjust budgets in response to custom conditions.
• Bid Optimization: The platform dynamically adjusts the bids of ad sets to maximize ad delivery while achieving a specified CPA target. This relieves advertisers from the manual monitoring and adjustment of ad set bids.

In addition to these optimization features, Smartly.io offers valuable tools like data integrations, dynamic templates, predictive algorithms, and more, all designed to assist advertisers in optimizing their campaigns. For further details on Smartly.io's optimization features, you can explore their dedicated resources.

How does Smartly.io handle data privacy?

Smartly.io ensures data privacy by adhering to relevant data protection regulations, including the General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA). This commitment to data privacy is extended to customers, business partners, website visitors, and event attendees. Smartly.io explicitly outlines its data collection, usage, and sharing practices in its privacy policy, demonstrating its dedication to respecting individuals' privacy rights.

Furthermore, Smartly.io provides information to data subjects regarding their rights and offers a means of contact for any inquiries or requests related to personal data. To access more details regarding Smartly.io's approach to data privacy, you can refer to their privacy policy available on their website.

What is the cost of using Smartly.io?

The cost structure for utilizing Smartly.io is contingent upon the volume of media spending and the level of service you opt for. Smartly.io offers two distinct pricing plans:

• Self-Serve + Support Plan:
    - Pricing for this plan is determined by a percentage fee based on the media spend, with rates ranging from 3% to 5% depending on the specific spending range.
    - Subscribers to this plan gain comprehensive access to the platform, along with the assistance of a customer success manager who serves as a strategic advisor.
    - Additionally, the plan encompasses training for your performance and creative teams, as well as access to 24/5 support chat for any inquiries or assistance needed.
• Managed Service Plan:
    - The pricing structure for the Managed Service plan is negotiable and is also based on a percentage fee calculated from the media spend.
    - In addition to the features offered in the Self-Serve + Support plan, the Managed Service plan provides clients with a dedicated team of experts. This team is responsible for managing paid social execution, devising campaign strategies, implementing integrations and customized solutions, and offering training to your team, should you wish to handle paid social advertising in-house.

These pricing plans offer flexibility and varying levels of support to accommodate the specific needs and preferences of Smartly.io users.

What are the benefits of smartly.io?

Smartly.io offers several benefits to its users, making it a valuable tool for optimizing social media campaigns and advertising efforts:

• Automation Across Multiple Channels: Smartly.io streamlines and automates social media campaigns on various platforms, including Facebook, Instagram, Snapchat, Pinterest, TikTok, and Google. This multi-channel capability simplifies campaign management and extends brand reach.
• Enhanced Ad Performance: The platform empowers brands to effortlessly create, test, and launch personalized and high-performing advertisements. This facilitates the creation of effective ad content tailored to specific audiences.
• Robust Feature Set: Smartly.io provides a wide range of features, including dynamic image and video templates, automated campaign workflows, predictive algorithms, and seamless data integrations. These tools contribute to campaign efficiency and effectiveness.
• Flexible Pricing Plans: Smartly.io offers two pricing plans, namely Self-Serve + Support and Managed Service. These plans charge a percentage fee based on media spend and offer different levels of service, catering to various business needs.
• Data Privacy Compliance: The platform complies with relevant data protection laws, such as the GDPR, UK GDPR, and CCPA, ensuring the security and privacy of user data.
• Ad Fatigue Mitigation: Smartly.io helps brands combat ad fatigue by utilizing creative automation, ad rotation, and data-driven personalization strategies. This prevents audience saturation and maintains ad effectiveness over time.

In summary, Smartly.io provides a comprehensive set of features and services designed to optimize social media advertising campaigns, enhance ad performance, and ensure data privacy compliance. Its flexible pricing options and ad fatigue mitigation strategies further enhance its appeal to advertisers.