AI Account Based Marketing Platform

What is 6sense.com?

6sense.com is a website that presents a revenue intelligence platform utilizing artificial intelligence, primarily aimed at B2B sales and marketing teams. The platform serves the purpose of assisting revenue teams in identifying undisclosed buyers, comprehending their behavioral patterns, and effectively engaging them using appropriate messages at optimal times. The platform's asserted benefits encompass access to an exceptionally pertinent B2B dataset, high-quality intent data, precise forecasts related to purchasing stages and suitability, as well as noteworthy integrations with various other applications. Additionally, 6sense.com furnishes a programmatic advertising tool designed to empower marketers in constructing economical, finely-targeted B2B campaigns, thereby ensuring outreach to pertinent audiences. Further insights regarding 6sense.com can be gleaned from their official website or by reviewing their platform overview.

How does 6sense.com work?

6sense.com serves as an online platform offering an AI-powered revenue intelligence solution tailored for B2B sales and marketing teams. The essence of this platform lies in its capability to gather and scrutinize data from diverse sources, encompassing website interactions, company particulars, individual profiles, and intent-related information. The primary objective is to unveil latent buyers, gain insights into their behavioral patterns, and anticipate their purchasing stages and suitability. Subsequently, 6sense.com furnishes actionable recommendations to optimize engagement with these buyers, spanning various communication channels and purchasing groups. Furthermore, the platform boasts seamless integration with other applications like Salesforce, HubSpot, Outreach, and SalesLoft, thus facilitating streamlined workflows and data harmonization. For a deeper comprehension of 6sense.com's operational mechanisms, additional information can be accessed through their platform overview or informative guides.

How does 6sense.com collect and analyze data?

Below are intricate insights into the data collection and analysis processes employed by 6sense.com:

• Data Collection: 6sense.com engages in data aggregation from both internal and external sources. The former entails harnessing data from the customer's proprietary website, CRM, marketing automation tools, and other pertinent applications. The latter involves collaboration with third-party intent data vendors, possessing direct affiliations with publishers, along with autonomous publishers supplying first-party intent data tailored for specific clients. Additionally, 6sense.com taps into its network of websites to capture buyer signals dispersed across the online landscape. The entire data collection framework adheres diligently to privacy regulations like GDPR and CCPA, integrating rigorous policies for opt-in and consent.
• Data Analysis: 6sense.com undertakes data analysis utilizing its advanced artificial intelligence platform, leveraging the prowess of machine learning, natural language processing, and deep learning techniques. The platform executes a spectrum of functions encompassing:
  - Data Enrichment: The platform amplifies data by appending supplementary details such as company name, industry, location, size, revenue, and other relevant attributes.
  - Data Matching: Aligning data with accounts and contacts within the client's CRM or other pertinent systems.
  - Data Segmentation: Dividing accounts and contacts into segments based on diverse criteria, including buyer persona, buying stage, product alignment, industry vertical, and more.
  - Data Scoring: Assigning scores to accounts and contacts based on their level of engagement, interest, and intent.
  - Data Visualization: Translating data into visually comprehensible formats through dashboards and reports, shedding light on account activity, behavior, and preparedness.
  - Data Activation: Activating data by offering tailored recommendations to optimize engagement across different channels and purchasing groups.

For a more comprehensive understanding of 6sense.com's modus operandi, further insights can be gleaned from their platform overview or detailed guides.

What is the pricing of 6sense.com?

6sense.com's website features a pricing page that furnishes an overview of the distinctive plans, each encompassing varying options and attributes. The available plans are as follows:

• Free Plan: This plan caters to those embarking on prospecting endeavors within their domain. It provides a monthly allocation of 50 credits. Features include Buyer Discovery, Contact & Company Data access, Alerts, List Management, and a Chrome Extension.
• Team Plan: Geared towards identifying optimal buyers and constructing data-informed target account lists. This plan introduces additional elements like Technographics, Psychographics, Web, CRM, and SEP Apps integration, as well as the capability to Add to CRM/SEP, Dashboards, alongside features from the Free plan.
• Growth Plan: Capitalizing on the potency of intent signals to unveil actively engaged buying teams. This plan encompasses 6sense Intent (Keywords), 3rd Party Intent incorporation, Corporate Hierarchy insights, Prioritization Dashboards, Company Hierarchy features, in addition to those present in the Team plan.
• Enterprise Plan: This comprehensive package offers Predictive AI for prioritization, coupled with a holistic buyer intelligence framework. It introduces a Predictive AI Model, AI Recommended Actions, and visibility into CRM & MAP Activity, while retaining features from the Growth plan.

While precise pricing details for each plan are not provided on the website, interested parties can initiate a demo booking to acquire a tailored quote.

What are the advantages of 6sense.com?

Based on findings from web search results, 6sense.com offers several notable advantages:

• Anonymous Buyer Behavior Discovery: 6sense.com possesses the capability to unearth concealed buying behaviors, allowing businesses to gain insights into the actions of potential buyers who may not have directly identified themselves. This feature aids in comprehending customer preferences and intent.
• Account Prioritization and Accurate Predictions: The platform aids in the prioritization of accounts for both sales and marketing efforts. Furthermore, it furnishes precise forecasts concerning buying stages and suitability. This enhances efficiency by directing attention towards prospects that are more likely to convert.
• Enhanced Pipeline and Conversion: 6sense.com contributes to an augmented pipeline by optimizing targeting efforts, thereby boosting the chances of successful conversions. This aligns with the goal of increasing revenue growth in a predictable manner, while concurrently minimizing inefficiencies in the go-to-market approach.
• Seamless Application Integration: The platform offers the capacity to seamlessly integrate with an array of applications, which includes notable platforms such as Salesforce, HubSpot, Outreach, and SalesLoft. Such integrations facilitate cohesive and embedded workflows, streamlining processes for enhanced productivity.
• Employee Benefits: Beyond its tool offerings, 6sense.com extends unique benefits to its employees. These include performance bonuses, paid holidays, and maternity/paternity leave options. Such considerations contribute to a supportive and holistic work environment.

These insights underline the distinct advantages that 6sense.com brings to the table based on information gathered from web search results.