AI Social Listening Tool

What is brand24.com?

Brand24.com is a web platform that provides a social listening tool designed to facilitate the monitoring and analysis of online discussions related to your brand, product, or chosen subject matter. This tool allows users to keep tabs on references and discussions spanning different mediums, including social media, news outlets, blogs, video platforms, forums, podcasts, and reviews. Moreover, Brand24 offers the capability to gauge the extent of your mentions, the level of engagement they generate, the sentiment associated with them, and the overall impact they have on your brand. Additionally, it provides valuable insights and recommendations aimed at fostering the growth of your brand.

How much does brand24.com cost?

Brand24.com is a social listening tool that provides a range of pricing plans tailored to meet the specific requirements of its customers. These pricing plans are categorized as follows:

• Personal Plus: Priced at $49 per month when billed on a monthly basis, or $39 per month when billed annually. Designed for monitoring smaller brands, this plan includes 5 keywords, a monthly mention limit of 5,000, access for one user, updates every 12 hours, and basic AI features.
• Professional Premium: Available at a cost of $99 per month on a monthly billing cycle, or $79 per month on an annual billing cycle. This plan is well-suited for startups and small businesses and offers 10 keywords, a monthly mention limit of 100,000, unlimited user access, updates every hour, and basic AI features.
• Professional Max: Priced at $199 per month with monthly billing or $149 per month with annual billing. This plan is ideal for growing businesses and small agencies and includes 25 keywords, a monthly mention limit of 250,000, unlimited user access, real-time updates, and advanced AI features.
• Enterprise: Custom pricing is available based on the unique needs of enterprise businesses and large agencies. This plan offers customized keyword and mention limits, unlimited user access, real-time updates, and advanced AI features.

Additionally, Brand24 offers a complimentary 14-day trial for all of its plans. This trial period can be accessed on their website, and users have the flexibility to cancel at any time. We hope this overview provides you with the information you need to make an informed decision regarding Brand24's pricing and offerings.

What are the benefits of brand24.com?

Utilizing Brand24.com offers several notable advantages:

• Real-time Monitoring: Brand24.com provides instant access to online references of your brand, products, services, keywords, or hashtags across a diverse array of platforms, encompassing social media, news, blogs, videos, forums, podcasts, and reviews.
• Comprehensive Analysis: Users can conduct a thorough analysis of their online mentions, assessing factors such as sentiment, reach, engagement, and influence. This enables the identification of both positive and negative mentions, facilitating timely responses.
• Streamlined Engagement: Responding to online mentions is made convenient through the Brand24 dashboard or via email alerts and notifications, allowing for efficient interaction with the online audience.
• Reporting and Insights: Brand24.com empowers users to generate reports and glean insights based on their online mentions. These can be readily shared with team members or clients, facilitating informed decision-making.
• Competitive Benchmarking: Users can gauge their online performance relative to competitors, enabling benchmarking and the formulation of strategies to enhance their market position.
• Audience Feedback Utilization: The tool facilitates the discovery of new opportunities across various domains such as marketing, sales, customer service, and product development. This is achieved by leveraging the feedback and opinions of the online audience.

How does brand24.com protect my data?

Brand24 places a strong emphasis on safeguarding user data and adheres to relevant data protection laws and regulations, such as GDPR/RODO. As outlined in their Terms of Use, Brand24 implements robust technical and organizational measures to ensure the security of personal data. These measures encompass encryption, pseudonymization, access control, data backups, and regular audits.

Importantly, Brand24 explicitly states that the processing of personal data is solely for the purpose of providing their service. They emphasize a commitment to not sell or share personal data with third parties without the user's consent.

Brand24 also offers users a range of data management rights, including the ability to access, correct, delete, restrict, or transfer their personal data at any time. Additionally, users have the option to withdraw their consent or raise objections regarding the processing of their personal data.

For inquiries or concerns related to data protection rights, users can reach out to Brand24's Data Protection Officer at dpo@brand24.com, ensuring a dedicated point of contact for addressing such matters.

How does brand24.com ensure the accuracy of my data?

Brand24 is committed to ensuring the accuracy and reliability of data for its users through a range of comprehensive methods and sources. Here's how Brand24 upholds data accuracy:

• Data Collection from Public Sources: Brand24 gathers data from publicly accessible sources, including social media platforms, news websites, blogs, videos, forums, podcasts, and reviews. Importantly, Brand24 strictly limits its data collection to information that is publicly available, avoiding any access to private or protected data.
• Regular Data Updates: The frequency of data updates depends on the user's chosen pricing plan. The Plus plan, for instance, updates data every 12 hours, while the Premium plan offers updates every hour, and the Max plan provides real-time data updates. These regular updates ensure that users have access to the most current and pertinent information concerning their brand, product, or chosen subject matter.
• Advanced Data Analysis: Brand24 harnesses advanced algorithms and artificial intelligence capabilities to analyze collected data, furnishing users with valuable insights. These insights encompass measurements of sentiment, reach, engagement, and influence of mentions. Moreover, the tool can identify emerging trends, prevailing opinions, and growth suggestions for brands.
• Customized Data Filtering: Brand24 offers the flexibility to customize projects and filters to obtain the most precise and relevant data for individual needs. Users can specify keywords, sources, languages, countries, and time ranges for monitoring. Additionally, data can be filtered based on sentiment, source type, mention type, author attributes such as name and influence score, interactions, and more.
• Reporting and Visualization: Brand24 provides a range of reporting and visualization options to enhance data understanding and presentation. Users can export data to Excel or PDF formats, generate informative infographics or word clouds, or utilize the dashboard and Slack integration for clear and interactive data representation.

In sum, Brand24's commitment to data accuracy is underpinned by its collection methods, regular updates, advanced analysis, customizable filters, and diverse reporting options, ensuring users have access to reliable and meaningful information.