Writelo

Writelo helps you stop scrolling for Reels references. Each day, an SMM team hand-picks trending Reels across 10+ business niches—restaurants, auto, barbershops, and more—so you can find formats and viral ideas that are already proven to work.

Use filters and sorting to narrow results by niche, format, and length, then search using a description of what’s happening on screen (not just the caption text). Open any reel you like and adapt the idea to your business. This is built for people who need content planning support without spending hours in the feed, plus it offers a semantic search experience (available after sign-up).

Writelo also includes video analysis: paste a link to a short vertical video (YouTube Shorts, TikTok, or Instagram Reels) to get a structured breakdown with transcript, an AI score across multiple axes, and improvement recommendations. You can use these insights to rewrite the same structure, hook, and funnel for your own brand.

There’s a free plan with a limited catalog preview and a capped number of video analyses and competitor analyses. Paid options include the “Nose to the Wind” plan, with larger daily access to hand-picked viral reels and higher limits on video and competitor analyses.

What does Writelo do?

Writelo finds trending Instagram Reels and viral content ideas for content planning, and it can also break down short vertical videos you link to for structure, transcript, scoring, and improvement tips.

How do I find relevant Reels faster—by caption text or visuals?

You can search by what’s happening on screen (semantic search), not only by the caption text under the post. This helps you match formats and references to your niche more quickly.

What formats can the video analyzer review?

The analyzer supports short vertical videos from Instagram Reels, TikTok, and YouTube Shorts. You paste a link to the video to get the breakdown.

Is there a free plan?

Yes. The free plan shows only the first 6 reels in the feed, includes 5 video analyses per month, 1 competitor account analysis, and up to 10 reels saved to Favorites.

How does Writelo score and improve a video?

The analyzer evaluates the clip as a whole (text and visuals), scores multiple sections, and then provides improvement recommendations—like changes to hooks, loops, and comment triggers—so you can adapt the structure for your brand.

What’s included in the paid plan “Nose to the Wind”?

It provides 100 hand-picked viral reels per day, unlimited access to the Instagram trends panel, 250 video analysis requests per month, and 10 competitor account analyses per month. Subscription pricing is available on the pricing page.