Wati

Wati is an AI-powered platform for WhatsApp Business that brings multiple customer communication channels into one place, helping teams respond faster and drive measurable outcomes. It’s built to turn messaging into a system for acquisition, sales, and support—so conversations don’t stall when volume increases.

At the center is the Wati Team Inbox, which consolidates conversations across channels (including WhatsApp and social engagement such as Instagram and TikTok DMs and ads). This shared inbox helps teams avoid switching between tools and keeps context available as customers move through your funnel.

Wati includes an AI support agent and a no-code chatbot to resolve common questions and handle actions, with handoff controls so your team can step in when a human response is needed. Teams can also use WhatsApp automation features such as broadcasts and catalog functionality to convert, retain, and continue conversations efficiently. For developers, Wati offers WhatsApp API capabilities for sending and receiving messages, webhooks for real-time events, and an MCP Server to connect AI tools to Wati workflows.

Wati is for marketing, sales, and support teams that manage high volumes of inbound conversations across messaging and social channels, and for organizations that want to connect Wati to existing systems through integrations and developer-friendly APIs. Wati also offers a 7-day free trial with no credit card, along with the option to book a demo for additional details.

What is Wati used for?

Wati helps teams automate and manage customer conversations across WhatsApp and social channels, including supporting acquisition, sales follow-ups, and customer support through an AI-assisted Team Inbox.

Which channels can I manage in Wati?

Wati supports WhatsApp and brings in social engagement into the Team Inbox, including Instagram automation for DMs and TikTok DMs and ads.

Can Wati handle customer questions automatically?

Yes. Wati includes an AI support agent and no-code chatbot features that can resolve queries and perform actions, with the ability to hand off to a human when needed.

Does Wati support WhatsApp broadcasts and catalogs?

Yes. Wati includes WhatsApp broadcast capabilities and catalog functionality to help convert and retain customers through messaging.

Is there developer support for messaging workflows?

Yes. Wati provides an API for sending and receiving WhatsApp messages, webhooks for real-time events, and MCP support to connect AI tools to Wati.

Is there a free trial for Wati?

Wati offers a 7-day free trial with no credit card, and you can also book a demo for additional details.