Tapline

Tapline helps brands add QR codes or NFC tags to product packaging so a scan or tap opens an AI-drafted product page. That page can sell the reorder, collect reviews and registrations, and show you who is scanning—turning a package into a repeat-sales channel at the moment shoppers are ready to buy again.

With Tapline, shoppers scan or tap to land straight on the page with no app needed and no account required. The code on the pack never changes, so you can edit the page anytime without reprinting labels. Tapline pages also answer questions packaging can’t—like usage, routine, and ingredient details—while keeping the experience fast and camera-based for any phone.

For the brand side, Tapline provides scan analytics (counts over time, plus breakdowns by country and device) and options to capture emails for lists you can export. Depending on your plan, you can also include features like a reorder button that opens your shop or Shopify checkout, NFC tags, and additional capabilities such as authenticity pages and multiple languages.

Tapline is designed for brands in categories like wine, cosmetics, apparel, and spirits that want an easy way to connect packaging to a live selling and engagement page. Plans include a Free plan (1 product page, QR included, basic scan counts) plus Growth and Scale tiers for more pages and advanced features.

What happens when someone scans a Tapline QR code?

They open an AI-drafted product page directly from the code, without installing an app or creating an account. The page can include a reorder action and prompts like reviews or registrations.

Do customers need an app to use Tapline?

No—shoppers can scan with any phone camera or tap with NFC. There’s no app to install.

Can I edit the product page after I print the QR code?

Yes. Since the code on the pack never changes, you can update the page content at any time without reprinting labels.

What scan analytics does Tapline provide?

You can see scan counts over time, along with breakdowns by country and device. Tapline tracks scan activity associated with each code.

How do reorders work with Tapline?

Tapline can include a reorder button that opens the product in your own shop or Shopify checkout. This is included on Growth and Scale.

Which Tapline plan should I start with?

You can start on the Free plan with 1 product page and QR codes you print yourself today, plus basic scan counts. Growth ($29/month) and Scale ($99/month) add more pages and additional features.