Tapline

Tapline helps wine, cosmetics, apparel, and spirits brands turn product packaging into a repeat-sales channel. Add a QR code or NFC tag to your packaging—one scan or tap opens a product page with your story, usage details, and a reorder button.

Tapline pages are AI-drafted for you to review and approve, so you can publish faster while keeping the messaging accurate and useful. Because the code on the pack never changes, you can edit the product page after you print, without reprinting labels. Shoppers don’t need an app or an account: they land directly on the page using their phone camera.

For engagement, Tapline can include links for reviews and registrations (e.g., warranty or authenticity) while the product is in-hand. It also tracks scan performance: you get scan counts per code over time, plus breakdowns by country and device. Scan records use a keyed hash of the IP address (not the address itself), with IPs kept in server logs for 14 days.

Tapline is priced per brand. The Free plan includes 1 product page and QR codes you print yourself, with no card needed. Growth is $29/month for 10 product pages, 2,000 item codes a month, and includes features like the reorder button; Scale is $99/month for unlimited pages and 20,000 item codes a month, with additional capabilities such as repeat-scan alerts filtered to your markets.

What happens when a customer scans a Tapline QR code or taps an NFC tag?

They open a Tapline product page directly from the code—no app installation and no account creation required.

Can I update the product page after I print the QR code?

Yes. The code on the packaging never changes, so you can edit and update the page content without reprinting labels.

How does Tapline measure scan performance?

You can view scan counts per code over time, with breakdowns by country and device.

Does Tapline support reorders from the product page?

Yes. Tapline can include a reorder button that opens your product in your own shop or Shopify checkout, included on the Growth and Scale plans.

Is an app required for customers to use Tapline?

No—customers can use any phone camera to scan QR codes, and NFC tags can be tapped directly. No app is required to access the page.

What are Tapline’s plans and pricing?

Free includes 1 product page and QR codes you print yourself ($0, no card needed). Growth is $29/month (10 product pages). Scale is $99/month (unlimited pages). NFC tags are optional on paid plans.