SaliencyLab

SaliencyLab is an AI-native, web-based ad testing workspace built for brands and agencies that want clearer creative direction before launch. Instead of relying on intuition alone, it combines diagnostic signals from your creatives with AI-simulated buyer feedback to help you decide what to revise, invest in, or cut.

The workflow starts with RoastIQ, a 5-KPI diagnostic that flags attention, branding, and message risks in your ad. When RoastIQ indicates where buyer “why” questions are left unanswered, you then open BuyerLens to run AI-simulated interviews using structured buyer profiles. This highlights where buyers may get confused or where key reasons-to-believe aren’t landing.

Optionally, you can use Hugo to explore the evidence further—helping you understand what is driving the diagnostic and simulated interview outputs so your team can translate findings into concrete next edits.

SaliencyLab is designed for pre-launch decision-making, including comparing multiple creative options in one workflow. It provides scores and simulated responses as directional model outputs intended to guide creative choices, not to replace real consumer research. SaliencyLab includes a free plan and a Pro plan at €99 per month. Expert review is available separately via creative review sprints (€500 per sprint) and an ongoing creative decision partnership (€1,000 per month), with prices in EUR excluding applicable VAT.

What does SaliencyLab help you do before a campaign launches?

It helps you assess ad creatives with RoastIQ and AI-simulated buyer feedback so you can choose what to revise, back, or cut before you commit more spend.

What is RoastIQ and what does its 5-KPI diagnostic measure?

RoastIQ is the first step in SaliencyLab that runs a 5-KPI diagnostic to flag risks across attention, branding, and message clarity so you know where the creative may be underperforming.

How does BuyerLens work, and is it based on real interviews?

BuyerLens uses AI-simulated interviews with structured buyer profiles. The outputs are directional guidance for creative decisions, not real consumer interview results.

When should I use Hugo?

Use Hugo optionally when you want to dig into the evidence behind the diagnostics and simulated interview insights so you can better identify what to change in your creative.

Can I compare multiple creative versions in the same workflow?

Yes. SaliencyLab supports creative comparison so your team can review different approaches and decide which ones to revise, double down on, or cut.

What plans and expert review options are available?

There’s a free plan and a Pro plan at €99/month. Expert review is offered separately: creative review sprints at €500 per sprint and ongoing creative decision partnership at €1,000/month (EUR, excluding applicable VAT).