Profit Bid

Profit Bid connects your ecommerce store to your ad platforms with true profit data—so your bidding and budgets optimize for margin, not just revenue. Instead of relying on ROAS, Profit Bid uses POAS (Profit on Ad Spend) to measure profit ÷ ad spend, helping you scale what actually earns.

Profit Bid syncs COGS, fees, VAT, and refunds into SKU and order-level profit calculations, then pushes profit-based signals for POAS conversion upload to ad platforms. It also supports smart product labeling (A/C/X) so winners can scale while borderline or losing products can be optimized or excluded.

Built for teams running paid acquisition across multiple channels, Profit Bid supports common store platforms and integrates with major ad platforms. With store-hosted first-party click tracking, consent-aware matching, and reporting that shows ROAS vs POAS by campaign, SKU, and channel, it’s designed to make profitability visible and actionable.

Start with a free trial and set up profit-based automation by connecting your store and enabling POAS rules and product labeling in the app.

What does POAS mean in Profit Bid?

POAS (Profit on Ad Spend) is calculated as gross profit ÷ ad spend. Break-even is treated as 1, making it easier to see when ads generate profit versus burn budget.

How does Profit Bid calculate profit for ad optimization?

It connects your store economics (COGS, fees, VAT) and accounts for order outcomes like refunds to compute true profit per order/SKU. That profit is then used for POAS conversion uploads and profit-based bidding.

Which ad platforms does Profit Bid send POAS signals to?

Profit Bid supports integrations including Google Ads and also connects profit signals to other major platforms such as Meta Ads, TikTok Ads, Microsoft Ads, Pinterest Ads, and Amazon Ads.

Does Profit Bid only work for Shopify and WooCommerce?

No. It supports multiple ecommerce platforms including WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, and OpenCart.

What are A/C/X product labels?

A/C/X labels categorize products as winners, borderline, or losers based on POAS rules. These labels can be used to scale A products, optimize C products, and exclude X products in ad decisions.

Is there tracking on my domain for ad click attribution?

Yes. Profit Bid uses a store-hosted tracking pixel that captures click IDs on your domain, attaches them to orders, and respects consent choices for ad optimization.