
Ibotta
AI Advertising Tools
Ibotta is a cash-back app and performance marketing network that powers targeted, always-on promotions for shoppers and brands.

What does Ibotta do?
Ibotta helps shoppers earn cash back using its free app and in-store offers. The experience is designed to make saving on everyday purchases fast, easy, and secure.
Beyond consumer cash back, Ibotta offers brand solutions built around targeted, always-on content. With the Ibotta Performance Network, brands can reach audiences nationwide and enhance campaign efficiency in real time.
Ibotta also provides a “Rewards as a Service” platform to help retailers and brands maximize customer loyalty, attract new shoppers, drive repeat purchases, and build lasting relationships.
How do I earn cash back with Ibotta?
Use the Ibotta app or eligible in-store offers to earn cash back on everyday purchases.
Does Ibotta offer promotions beyond the app?
Yes. In addition to the Ibotta app, cash back can be earned through in-store offers.
What is the Ibotta Performance Network (IPN)?
It’s Ibotta’s performance marketing network that powers promotions and connects brands with a broad set of audiences through its digital channels.
What kinds of brand solutions does Ibotta offer?
Ibotta supports targeted, always-on content and brand growth, with campaign efficiency improvements in real time.
What does “Rewards as a Service” mean?
It’s a platform approach focused on customer loyalty—helping attract new shoppers, encourage repeat purchases, and build longer-term relationships.
Are all offers shown online always available?
Not necessarily—some examples may not reflect currently live offers. Check the Ibotta app and participating retailers for the most up-to-date availability.