Ibotta

AI Advertising Tools

Ibotta is a cash-back app and performance marketing network that powers targeted, always-on promotions for shoppers and brands.

View tool
Pricing
Free
Category
Advertising
Listed
Jul 28, 2026
Updated
Jul 30, 2026

Promoted

Ibotta screenshot

What does Ibotta do?

Ibotta helps shoppers earn cash back using its free app and in-store offers. The experience is designed to make saving on everyday purchases fast, easy, and secure.

Beyond consumer cash back, Ibotta offers brand solutions built around targeted, always-on content. With the Ibotta Performance Network, brands can reach audiences nationwide and enhance campaign efficiency in real time.

Ibotta also provides a “Rewards as a Service” platform to help retailers and brands maximize customer loyalty, attract new shoppers, drive repeat purchases, and build lasting relationships.

How do I earn cash back with Ibotta?

Use the Ibotta app or eligible in-store offers to earn cash back on everyday purchases.

Does Ibotta offer promotions beyond the app?

Yes. In addition to the Ibotta app, cash back can be earned through in-store offers.

What is the Ibotta Performance Network (IPN)?

It’s Ibotta’s performance marketing network that powers promotions and connects brands with a broad set of audiences through its digital channels.

What kinds of brand solutions does Ibotta offer?

Ibotta supports targeted, always-on content and brand growth, with campaign efficiency improvements in real time.

What does “Rewards as a Service” mean?

It’s a platform approach focused on customer loyalty—helping attract new shoppers, encourage repeat purchases, and build longer-term relationships.

Are all offers shown online always available?

Not necessarily—some examples may not reflect currently live offers. Check the Ibotta app and participating retailers for the most up-to-date availability.

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