HubSpot

HubSpot brings marketing, sales, customer service, and CRM into one connected, agentic customer platform. With a Smart CRM as a single source of truth, teams can centralize customer data and coordinate work across the full go-to-market and retention lifecycle.

The platform includes dedicated hubs for key functions such as Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, and a Smart CRM. These tools are designed to connect your data and workflows so you can create content, attract and qualify leads, manage pipelines, and support customers using shared information.

HubSpot also offers Breeze, built-in AI capabilities delivered through agents and assistants. Breeze focuses on practical help like customer inquiry support, prospecting and outreach, answering custom questions about customers, and creating content—aimed at boosting productivity and accelerating growth.

What is HubSpot’s “agentic customer platform”?

It’s a unified platform that combines marketing, sales, customer service, and CRM, powered by built-in AI (Breeze) with agent and assistant tools to help automate and accelerate common customer, sales, and content tasks.

What’s the role of HubSpot’s Smart CRM?

Smart CRM is positioned as the single source of truth that connects business customer data across your teams so it stays clean, connected, and actionable.

Which modules or hubs does HubSpot include?

You can use Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub alongside the Smart CRM to cover campaigns, pipeline and outreach, support and retention, content publishing, data unification, and revenue operations.

What can HubSpot’s Breeze AI agents help with?

Breeze includes agents such as a Customer Agent (to resolve a large share of customer inquiries), a Prospecting Agent (to spot signals and launch personalized outreach), and a Data Agent (to answer custom questions about your customers), plus tools for content creation.

Does HubSpot work with other tools?

HubSpot supports integration with many apps through its integration ecosystem, helping you connect the tools you already use with your HubSpot workflows.