BadMars

BadMars is adversarial AI that pressure-tests your business plan the way a hostile investor, regulator, or operator would—looking for the failure modes you may be avoiding. Instead of encouraging you, a Panel of specialist personas convenes to attack areas like unit economics, market claims, defensibility, execution, compliance exposure, and the assumptions your numbers quietly depend on.

The result is an actionable Mission Report: a score out of 100, a verdict, and a ranked set of findings. Each finding is evidence-anchored with a verbatim quote from your document, so critiques map directly back to your own text. Findings are prioritized by severity and probability, then cross-examined in a second pass that tries to kill weak claims—only what survives is carried into the report. The score is computed by code (not mood).

A core output is “The Frog”—the single hardest problem the rest of your plan depends on. The report names this Frog as the issue to eat first, with the expectation that once you fix it, you return with evidence so the Panel can reconvene and re-score.

BadMars is for founders who want a tough pre-raising or pre-building reality check, investors/advisors who need fast diligence that doesn’t flatter, and operators/consultants looking for a second opinion that hunts for gaps. Pricing runs on a mission ladder: Flyby is €0 for one mission per month; Landing is €39 one-time per mission (including a full panel PDF report, one free re-run, and a 48-hour full-refund guarantee on your first Landing); Colony is €49/month for ten missions per month; Teams start at Fleet €99/month for 20 missions and 3 seats.

What happens to my business plan after I send it to BadMars?

Your plan is attacked by the Panel as part of a Mission. It isn’t used as training data for BadMars or its model providers, and you can request deletion of your payloads, reports, and account at any time.

How does BadMars make sure the findings are grounded in my document?

Every finding must be anchored to a verbatim quote from your plan. If the Panel can’t point to your text, that finding can’t be filed.

What is “The Frog” in a BadMars report, and what should I do with it?

The Frog is the single hardest problem your plan depends on. Fix it first, then come back with evidence so the Panel can reconvene and move your score.

Is the score based on opinions?

No—BadMars computes the score by code from the findings and how they burden the available seats. It isn’t set by mood or subjective judgment.

What do I get with Flyby vs Landing vs Colony?

Flyby is €0 for one mission per month with one specialist and three debrief exchanges. Landing is €39 one-time per mission with the full panel report (PDF), one free re-run, and a 48-hour full-refund guarantee on your first Landing. Colony is €49/month for ten missions per month with unlimited debrief across programs plus Frog history and score trajectory.

Does BadMars offer a free option?

Yes. Flyby includes one mission per month at €0 with one specialist and three debrief exchanges.