Alura

Alura is an Etsy research, listing optimization, and analytics platform designed to help you find what sells and grow your shop. You can explore products, shops, and keywords using real performance signals—then apply that insight to listings that are built to earn more views and conversions.

With Alura’s research tools, you can see what’s performing on Etsy using sales and revenue data, plus keyword-focused analysis to align your titles, tags, and descriptions with what buyers search for. You can also save listings and run comparisons across shops and products to understand trends and competitive positioning.

For listing optimization, Alura uses AI to improve key parts of your Etsy listings. It can optimize elements such as titles, tags, and photo alt text, write new listing content, and use listing A/B tests to help you evaluate which variations perform better.

Alura is built for sellers at every stage—from creating your next product listing to refining what’s already working. It also includes profit visibility by accounting for Etsy fees, ad spend, and your own costs, so you can understand your true profit on sales. You can start for free, with pricing options available in the product’s pricing area.

What does Alura help me do for my Etsy shop?

Alura helps you research Etsy products, shops, and keywords; optimize your listings with AI; and track performance using sales, revenue, and profit-related analytics.

How does Alura support keyword research and listing optimization?

It provides keyword-focused research and helps you apply those findings by optimizing listing elements like titles, tags, and photo alt text, plus it can draft listing content.

Can I test different versions of my Etsy listings in Alura?

Yes. Alura includes listing A/B tests so you can compare variations and see what drives better results.

Does Alura show profit, or only sales and revenue?

It shows profit visibility by factoring in Etsy fees, ad spend, and your own costs, so you can assess the true profit from your sales.

Is there a free way to start using Alura?

Yes. You can start for free, and pricing options are available in Alura’s pricing area.

Who is Alura for?

It’s for Etsy sellers who want to go from product ideas and keyword research to optimized listings and ongoing performance tracking.