Spook

Spook helps you grow organic traffic with an end-to-end SEO workflow: find “winnable” search queries, write SEO-optimized content for them, and publish that content automatically.

Connect your website, and Spook learns your site in minutes. It identifies queries your site can realistically rank for by comparing your authority to what’s already ranking, drafts articles in your brand voice, and schedules publishing so you can keep building without juggling research, writing, and uploads.

You can control whether articles publish automatically or wait as drafts for your approval. Spook also includes visibility tracking across AI and search experiences, plus publishing features like Search Console tracking and integrations with major CMS platforms (or a webhook for custom sites).

What does Spook do from start to finish?

Spook finds winnable search queries, writes SEO-optimized articles in your brand voice, and publishes them to your website (automatically or as drafts you approve).

How does Spook decide which keywords are “winnable”?

For each query, Spook compares your site authority against the sites currently ranking on Google. If your site is stronger than the top results, the query is treated as winnable.

Do I need SEO experience to use Spook?

No—Spook handles the research, writing, and optimization steps. You connect your site and choose how publishing works (auto-publish or drafts).

Can I review and edit articles before they go live?

Yes. For each site, you can set articles to publish automatically or land as drafts for approval. You can read and edit articles in Spook before publishing.

Where can Spook publish content?

Spook publishes directly to WordPress, Shopify, Ghost, and Payload. If you have a custom setup, you can use a webhook connection.

How much does Spook cost and is there a free start?

Spook is $60/month per site after a first week free. After the free week, you’re billed via Stripe only if you add payment; otherwise publishing pauses and you’re not charged.