IndustryLens

IndustryLens is a competitive intelligence platform built for mid-market B2B SaaS teams. It watches 350+ sources—pricing pages, websites, changelogs, paid ads, customer reviews, social media, Reddit, hiring activity, job listings, and industry news—then turns updates into structured intelligence.

Instead of manually collecting screenshots or maintaining spreadsheets, teams get a consolidated weekly briefing highlighting the competitor moves that matter. The briefing is designed to support product marketing, sales enablement, product, and leadership with items like pricing changes, messaging shifts, product launches, hiring trends, campaign activity, customer sentiment, and other strategic signals.

IndustryLens also keeps competitor profiles and battlecards refreshed, with alerts, change detection, a confidence layer, and evidence attached to claims for faster verification. You can also use MCP endpoints to query competitive profiles and competitor moves from AI agents during active workflows.

What does IndustryLens monitor each week?

IndustryLens monitors 350+ sources, including pricing pages, websites/newsletters, paid ads, social and community content (like Reddit), customer reviews, hiring activity and job listings, and industry news. It surfaces changes as competitor moves in weekly briefings.

How do teams receive the weekly intelligence?

IndustryLens delivers a Monday weekly briefing to help teams act on the latest competitor moves. It’s available in Slack, Teams, and email, and can also be viewed in the dashboard.

Does IndustryLens show evidence for each insight?

Yes—claims include evidence linked back to the original sources, with cross-checked confirmations where applicable. That way, teams can validate what changed before using it in sales or messaging.

What is the “confidence layer” in IndustryLens?

IndustryLens includes a confidence scoring approach on each insight so teams can see reliability at a glance. This helps prioritize what to act on first.

Can I use IndustryLens with an AI agent?

Yes. IndustryLens provides MCP endpoints for AI agents to request competitive profiles and competitor move details (including diffs and pricing changes) during active tasks.

Is there a free trial and does it require a credit card?

IndustryLens offers a start free trial with no credit card and a 30-day free period, with cancellation available. You can also track 3 competitors for free for a limited period.