Hire Mara
AI Email Generator & Writer Tools
Hire Mara to write, send, and continuously improve your lifecycle emails in your founder voice.
What does Hire Mara do?
Mara is an AI lifecycle marketer you hire—built to handle the welcome, activation, win-back, and weekly nudge emails you keep meaning to ship. She drafts in plain text and keeps a consistent founder voice by reading your product, your existing messaging, and your last emails.
The workflow is simple: connect your GitHub, domain, and events so she can read your code and listen for the customer moments that matter. She can send from your domain (with DKIM/SPF/return-path) and supports an approval policy so you control what goes out, including auto-send, approve-then-send, or draft-only, with a one-click kill switch.
Once live, Mara learns from performance signals (opens, clicks, replies, silence) and event data from sources like Stripe, PostHog, Segment, Clerk, or your webhook. Variants are tested with a bandit approach per journey step, and what wins rewrites what doesn’t—so your sequences stay fresh without adding experiment overhead.
What lifecycle emails can Mara run for my business?
Mara can write and manage welcome, activation, win-back, and weekly nudge journeys, plus other lifecycle programs like churn-save and expansion.
How does Mara learn my “founder voice”?
She reads your homepage, blog, and last 50 emails before drafting. You can also tweak and approve drafts—edits feed back so the next drafts sound progressively more like you.
What do I need to connect to get started?
Setup is based on connecting GitHub (for code/marketing pages and context), your sending domain, and your events. You can route event timing from Stripe, PostHog, Segment, Clerk, or your webhook.
Can I control what Mara sends?
Yes. You can choose an approval policy: auto-send, approve-then-send, or draft-only. New tenants default to approval, and you can stop sending with a one-click kill switch.
How does Mara keep email sequences from going stale?
She tests variants using bandit-style performance tracking per journey step. The version that lands is used to rewrite what didn’t, based on signals like opens, clicks, replies, and silence.
Do I have to switch tools like Loops or Customer.io to use Mara?
Mara is designed to integrate and not replace your contacts/CRM. If you’re already using a tool, it’s typically about routing events and letting Mara generate lifecycle messaging while you keep your existing customer system.