Ballast

Ballast is an outbound cold email platform engineered to eliminate the artificial seat taxes and workspace fees common in modern sales tools. Instead of charging for every connected mailbox or team member, Ballast uses a transparent usage model starting at $19 a month where you pay strictly for the emails you send. Every plan includes unlimited mailboxes, unlimited team seats, automated warm-up, and client workspaces. Key capabilities include: Unlimited mailbox connections across Google Workspace, Microsoft 365, and custom SMTP servers. Automated deliverability safeguards, including human-paced throttling, bounce rate circuit breakers that pause campaigns before domains get burned, and nightly SPF, DKIM, and DMARC health monitoring. A unified Unibox with automated reply categorization (Interested, Meeting Booked, Out of Office, Not Interested). Multi-step sequence builder supporting spintax, multi-variant testing, and fallback variables. Native Model Context Protocol (MCP) server support, allowing AI agents in Claude, Cursor, and ChatGPT to build, launch, and monitor outreach campaigns directly via prompt. Rapid migration wizard with automatic column mapping and duplicate suppression for imports from Instantly, Smartlead, Lemlist, Apollo, and Clay. Who should use Ballast: Ballast is built for lead generation agencies, B2B sales development teams, outbound growth marketers, and bootstrapped SaaS founders who need reliable inbox placement without paying bloated monthly software fees.