ActiveCampaign

ActiveCampaign helps you automate and optimize customer journeys across channels like email, SMS, and WhatsApp, backed by Active Intelligence to reduce the routine work behind campaign operations and reporting. The goal is to take time-consuming marketing tasks off your list so you can focus on the strategy that only you can define.

A core feature is Active Intelligence, which can audit your account on a schedule, draft reports, and help create market-ready campaigns and automations. You can use it to check areas such as list hygiene, tags, automations, and deliverability, then review and approve suggested fixes in one pass. It also supports building more tailored messaging by using engagement data to power segmentation and group-specific outreach.

ActiveCampaign also emphasizes testing and optimization. Sends can be tested automatically so the version that performs best goes out after you approve it, helping you improve results without manually managing every variation. For reporting, you can generate weekly updates with metrics pulled, trends explained, and next moves drafted—so you’re ready for your meeting.

It’s a fit for marketers and teams running multi-channel programs and needing automation, segmentation, and recurring account health checks. You can start a free 14-day trial with email sign-up and no credit card required, and pricing is tailored based on your business numbers and goals through packaged plan requests.

What can ActiveCampaign automate for my customer journeys?

You can automate journeys across channels including email, SMS, and WhatsApp, using workflows designed to run alongside automations and reporting.

What is Active Intelligence and how does it help day-to-day?

Active Intelligence assists with marketing automation and reporting tasks such as scheduled account audits, drafting reports, and creating campaigns and automations you review and approve.

Can I schedule an account audit in ActiveCampaign?

Yes—Active Intelligence can run a weekly account audit (for example, every Sunday) to check items like list hygiene, tagging, automations, and deliverability, with suggested fixes prepared for your approval.

How does testing work for email and SMS sends?

Every send gets tested automatically, and the best-performing version is the one that goes out. You approve the final send outcome.

Does ActiveCampaign provide marketing reporting?

Yes. It can draft weekly reports that compile metrics, explain trends, and outline next moves so you can review them before your meeting.

Is there a free trial, and how does pricing work?

You can start a free 14-day trial with email sign-up and no credit card required. Pricing is tailored based on your business numbers and goals via a packaged plan request.