Luma

Luma helps you move from an idea to finished creative work using agents that research, generate, and refine across multiple media types. You stay in control as the workflow runs, turning direction into production-ready results faster.

The platform supports end-to-end creative workflows for video and image generation, with brand intelligence designed to keep output consistent. Features like Uni-1 aim to carry style references, character references, and visual grounding throughout asset creation.

For video specifically, Ray 3.2 is positioned as a model that gives you frame-level direction while maintaining continuity across cuts and finishing in cinematic quality. Luma also offers a model/API offering and an enterprise path for teams that want direct control and scalable use.

What does Luma do for creative teams?

Luma uses agents to help research, generate, and refine creative work—turning ideas into finished video and image assets. You guide the workflow with your judgment as it produces variants and outputs.

Does Luma focus only on video or also images?

Luma supports both video and image generation. Agents work across video, image, audio, and text as part of unified workflows.

How does Luma keep outputs aligned to a brand?

Luma includes brand intelligence at the model level (Uni-1), designed to carry style references, character references, and visual grounding into generated assets. This helps maintain consistent look and feel across iterations.

What is Ray 3.2?

Ray 3.2 is Luma’s video generation model focused on giving you direct control over every frame, maintaining continuity across cuts, and producing cinematic-quality finishes.

Is there an API or developer option for Luma?

Yes—Luma provides an API/model offering as well as an enterprise option, supporting ways to use the models for generating and controlling assets.