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Kelma turns your existing website into an AI agent that answers your customers.

You paste your web address. Kelma reads the site — every page, plus any PDFs, Q&A pairs, YouTube videos, Notion pages or Google Docs you point it at — and about a minute later there is an agent live on your site, answering real questions in your own words. No onboarding call, no configuration weekend, no writing hundreds of intents by hand.

The same agent then follows your customers wherever they actually message you: WhatsApp, Facebook Messenger, Instagram, Telegram, Slack, SMS, email, and inbound phone calls. One agent, one set of knowledge, every channel — rather than a separate bot per platform, each half-trained and slightly wrong.

It does more than answer. Kelma books meetings into your calendar, captures leads and pushes them to your CRM, takes payments, raises support tickets, and hands the conversation to a human the moment it should — with the full history attached, so nobody has to ask the customer to repeat themselves.

Who it is for

Kelma is built for the small business owner who is wearing every hat. A café, a clinic, a gym, a driving school, a letting agent, a shop. You are not running a support desk. You have eleven conversations this week, you check them between customers on your phone, and the question you actually want answered is whether any of them mattered. The dashboard is built to answer that in a glance, not to be a command centre for a twenty-person team.

The second audience is agencies. Kelma is fully white-label: your domain, your brand, your name on every surface, with separate workspaces per client. There is a public API, event webhooks and SSO for the ones who need to wire it into something bigger.

What makes it different

Price with real capacity behind it. Paid plans start at €15 a month where the nearest AI-agent competitor starts at $159, and the free plan's agent is never deleted for going quiet.

A minute to value. Paste a URL and watch it learn. Competitors send you off to file a Meta business application before you can see anything work.

Website-first. Most tools in this category are WhatsApp platforms that treat your site as a doorway. Kelma starts on your website, where people are already reading about you, and expands outward.

Bring your own. Use your own Twilio number, your own model API keys, your own mail server. Your account, your data, your costs — no forced markup on the infrastructure you are already paying for.

Kelma is solo-founded and solo-run, built for businesses that were quoted enterprise prices for a problem that does not need an enterprise.